A customer wants motorcycle parts, so where should they go? They start looking at places that sell motorcycles and accessories, groups that are associated with motorcycles, magazines that cater to the motorcycle crowd, message boards and websites that are all about motorcycles.

Here is my Yellow Pages Ad. Ask at least 10 people. In fact, my ad was not even on a page with other services, but "hidden" on a series of pages that had nothing at all to do with what I was offering, or computers, or even a story about a comp+uter… nothing! People who would be looking for my type of service were not going to look where my ad was, and that is the lesson: PUT YOUR AD WHERE YOUR POTENTIAL CUSTOMERS WILL LOOK, NOT WHERE YOU GET A GOOD DEAL ON ADVERTISING ! and DO TEST MARKETING.

Whether it is an ad, a website (or page), direct marketing (such as mailers, mailed brochures or ads), etc. One thing that has helped me get business over my competition is that I offer FREE Computer Pickup. Your ad should list your company name, address, phone, and some services. So how are potential customers going to find my ad if they don't even know that they need to look for it??? They won't! Think of it like this…

if you want to sell motorcycle parts, put your ad in a motorcycle magazine. They had to act now (call to action) because it was for a limited time and expired in two weeks. And it is proven that by adding some color to your marketing pieces, your responses are MUCH higher, than with black and white.

I also show Manual Barrow of advertising that get good results, which you may have never heard of before, but they work! There is a lot here to read, but you won't regret learning everything that I have to show you. You will want a good image design (designed by a professional) with raised ink on the business cards and some kind of color (no black and white business cards or brochures). So I should just get swamped with business just off this one ad.

Posted by: absorberbarrow at 02:34 AM | No Comments | Add Comment
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